February 2012
9 posts
SMARTPHONE SCAVENGER HUNTS: 10 BEST-IN-CLASS... →
Marketers are combining location-based data with augmented reality to create scavenger hunts that take place over distances. When looking at displays on phones, aspects of the game are augmented on the screen to add to the play. If you’re considering using the same mechanic in your marketing, here are ten examples to take inspiration from… ...
Feb 20th
Feb 15th
Feb 11th
Feb 9th
1 note
Feb 9th
WatchWatch
interactive video for the red hot chilli peppers
Feb 8th
Feb 6th
Feb 2nd
Great hand shaddow video →
it’s a great piece of eye candy
Feb 1st
January 2012
56 posts
Jan 31st
1 note
WatchWatch
hmmmm, Advertising in images? is this ran old solution to a new problem ?
Jan 31st
1 note
Jan 30th
Jan 26th
Twitter users angered by Rio Ferdinand's Snickers... →
A Snickers Twitter advertising campaign, fronted by celebrities including Rio Ferdinand, Ian Botham and Cher Lloyd could face investigation for ignoring OFT guidelines. http://www.telegraph.co.uk/technology/twitter/9036278/Twitter-users-angered-by-Rio-Ferdinands-Snickers-adverts.html
Jan 25th
Jan 23rd
Lionel Richie's Hello. →
cut together form more films than I can count
Jan 23rd
Jan 23rd
Jan 23rd
Jan 23rd
Jan 23rd
WatchWatch
Sony PS3 Video Store - this Realtime Projection Mapping, all shot in 1 take with no post production really, takes projection-mapping to the next level (by The Found Collective)
Jan 23rd
Jan 23rd
Jan 23rd
Jan 23rd
Jan 23rd
Jan 20th
Stats: TV Ads don't work with the 16 to 29  →
A TV Ad will only lift in share of choice among 16 to 29 was 4.6 percentage points in 2011, compared with 1988, when the lift was 10.5 points. see mroe about it  http://m.adage.com/article?articleSection=mediaworks&articleSectionName=MediaWorks&articleid=http%3A%2F%2Fadage.com%2Fmediaworks%2Farticle%3Farticle_id%3D232163
Jan 20th
Jan 19th
Jan 19th
Jan 18th
Jan 18th
Jan 18th
Jan 17th
Jan 17th
WatchWatch
Onepager: a new site to get small business online. I am going to have a poke around and see if it’s something I could recommend to my clients 
Jan 17th
Jan 17th
Jan 17th
WatchWatch
Mission Impossible: Ghost Protocol, Sold by a spray paint artist, this is cool, but I wonder if this was effective . 
Jan 16th
Jan 13th
Jan 13th
Jan 13th
Jan 13th
Jan 13th
Jan 12th
Graham Coxon looks for local bands to support his... →
His website lets you select a date, then nominate a band.  Others can then watch the videos and vote on the bands.  The final choice is Coxon’s (hilarity would no doubt ensue otherwise) but the votes give him a steer as to the popularity of the different acts. http://toursupport.grahamcoxon.co.uk/
Jan 12th
Jan 12th
Jan 12th
This weeks digital picks
Your weekly Digital inspiration is back after a Christmas hiatus with a bumper pack 01.  Sponsored Tweet campaign for the Heart foundation The British Heart foundation created this funny TVC, then ran a campaign on Twitter complete with a sponsored tweet based around #hardandfast. It only has 98K views   http://youtu.be/JR0aZX1_TD8   02.  Photoblocker Beer company Norte have created a beer cooler...
Jan 12th
Jan 12th
66,408 notes
Jan 11th