Everything digital

A list of everything you need to know about this week 

01 Personalised “Get Well Soon” Soup
A great way to make ‘real’ digital gifts
http://wearesocial.net/blog/2011/10/heinz-soup-facebook/

02 Study shows the relationship between Social Buzz and TV Ratings.
Reality shows, dramas and comedies were programs that saw the biggest social-to-ratings impact with both women & men 18-34. Where a 9 % increase in buzz volume correlates to a 1% increase in ratings.
I know there are lots of words here but it’s vital we understand the need to engage our audience on the social web. 
http://blog.nielsen.com/nielsenwire/?p=29244

03 Using the Twitter crowd to create Paranormal Activity excitement
Nice to see a global campaign that turns a limited number of film prints into an exclusivity buzz. From a viral point of view, it gets the audience to start conversations. 
http://www.paranormalactivity3.co.uk/map/map.php#center=5/51.407/-3.655

04 The Black Eyes Peas give fans a front row seat with Google +
Using the video chat platform in Google social network, The Black Eyed Peas have been able to connect with their fans across the globe
http://www.youtube.com/watch?v=RFEU1_JHgZA

05 The strangest way to sell insurance, State of Chaos
Give away your name and address, to unleash chaos on your street
http://chaosinyourtown.com/

06 Lynx help out teenage Romeos 
LYNX have done it again with Auto Romeo iPhone app, which will auto-send messages to all the lovely ladies in your life 
http://www.youtube.com/watch?v=oZamCgC62iQ

Get the app here
http://itunes.apple.com/app/lynx-auto-romeo/id465029615

07 McDonald’s have built a game built on YouTube
http://www.youtube.com/watch?v=Xrpb2nNxwAY

08 F-commerce. Now you can buy Magners on Facebook
https://www.facebook.com/magnerscider?sk=app_147381302021591

08 Charity SWEAR BOX  
Turning twitter into a better place by getting you to automatically donate to the charity of your choosing whenever you swear

 http://charityswearbox.com/

09 Vodafone BufferBusters:  a new Augmented Reality mobile gaming app

“Buffer Busters” challenging users to go hunting virtual “Buffer Monsters” that are slowing down networks. Download the app to hunt down monsters, then catch them. When you catch 50, you need to take them in-store, for your chance to win 1 of 3 prizes….. which probably means everyone who got this far will win a prize.  It’s a great idea, but a lot of work for the average consumer. 

http://www.youtube.com/watch?v=MnWWEA7an0I

10 The Nokia gift machine. 
A vending machine that simply dispenses gifts to anyone that checks-in on Foursquare!

http://www.youtube.com/watch?v=rjoce60vaow