Everything digital: Archive

Jul 27th

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Hellmann’s and agency Ogilvy Brazil came up with a novel way to encourage consumers to use mayonnaise for more than just sandwiches. The brand teamed up with supermarket chain St Marche to install special software in 100 of its cash registers. This not only recognized when consumers bought Hellmann’s but clocked the other items they were buying, and came up with recipes that combined...

Jul 27th

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Next Generation Media Quarterly - July 2012

Jul 27th

Jul 26th

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the view from the ISS

Jul 24th

Jul 23rd

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Fortune 100 Social Media Stats 2012

Jul 23rd

Puma Turns Its Site Into An Interactive Nintendo... →

http://www.puma.com/

Jul 23rd

Jul 20th

Jul 19th

Pedo bear ruins Kit Kat's Facebook party →

Nestle has been forced to take down an image from its Kit Kat Facebook fan page, after it emerged that it was similar to an icon used to ward off paedophiles. Read more: http://www.theage.com.au/business/media-and-marketing/pedobear-ruins-nestles-facebook-party-20120719-22byy.html#ixzz213sEMKL3

Jul 19th

In London pub, customers help themselves via... →

Set in London, the new Thirsty Bear pub uses table-side tablets and self-serve beer to help customers help themselves. http://www.springwise.com/food_beverage/in-london-pub-customers-tablets-self-service-beer/

Jul 18th

In Brazil, prisoners’ pedal power shaves time off... →

In Brazil, the Santa Rita do Sapucaí prison is produceing green energy – harnessing the pedal work of its inmates.

Jul 18th

Jul 17th

Underground New York Public Library →

The Underground New York Public Library is a visual library featuring the Reading-Riders of the NYC subways. http://undergroundnewyorkpubliclibrary.com/

Jul 17th