July 2012
41 posts
Hellmann’s and agency Ogilvy Brazil came up with a novel way to encourage consumers to use mayonnaise for more than just sandwiches. The brand teamed up with supermarket chain St Marche to install special software in 100 of its cash registers. This not only recognized when consumers bought Hellmann’s but clocked the other items they were buying, and came up with recipes that combined...
Next Generation Media Quarterly - July 2012
the view from the ISS
Fortune 100 Social Media Stats 2012
Puma Turns Its Site Into An Interactive Nintendo... →
http://www.puma.com/
Pedo bear ruins Kit Kat's Facebook party →
Nestle has been forced to take down an image from its Kit Kat Facebook fan page, after it emerged that it was similar to an icon used to ward off paedophiles. Read more: http://www.theage.com.au/business/media-and-marketing/pedobear-ruins-nestles-facebook-party-20120719-22byy.html#ixzz213sEMKL3
In London pub, customers help themselves via... →
Set in London, the new Thirsty Bear pub uses table-side tablets and self-serve beer to help customers help themselves. http://www.springwise.com/food_beverage/in-london-pub-customers-tablets-self-service-beer/
In Brazil, prisoners’ pedal power shaves time off... →
In Brazil, the Santa Rita do Sapucaí prison is produceing green energy – harnessing the pedal work of its inmates.
Underground New York Public Library →
The Underground New York Public Library is a visual library featuring the Reading-Riders of the NYC subways. http://undergroundnewyorkpubliclibrary.com/
Fi Case study: Ramayana →
a great case study for than amazing experience of http://ramayana.sites.f-i.com/
Giant Steps →
a very nice animation built about google maps http://www.giantsteps20.com/
Timeshare Backyard →
This could only really ever happen in NYC
Sexy Mandarin Lessons →
maybe now I will get around to learning Mandarin http://www.sexymandarin.com/intl
The Random Adventures of Brandon Generator →
http://www.brandongenerator.com/