To help promote the launch of its new mini bottles in Israel, Coca-Cola is giving drinkers the opportunity to have a miniature figurine of themselves. The Mini-Me campaign involves a 3D printing lab set up inside Coca-Cola’s Israel factory. Lucky fans are invited to the lab to have their body scanned and later given a 3D-printed mini versions of themselves.
Berlin has lost over 15,000 trees in the past few years. BUND (Friends of the Earth, Germany) organised a concert with a difference to help raise awareness.
By installing a touch-sensitive membrane structure around the base of an old chestnut tree in the city centre, they created the first ever tree-based musical installation. Falling chestnuts bounce off the membrane to create sounds, and also trigger a light show. Those who contributed to the fund were sent a personalised text from the tree itself. The campaign won a Gold Design Lion at Cannes.
To reinvigorate interest in classical music, the Japan Philharmonic teamed up with I&S BBDO Tokyo to create a campaign which began with a bad pun and ended with a Cannes Lion.
The ‘Japan Pill Harmonic’ places classical music data in small cards resembling drug prescriptions. The campaign champions the idea that music can be a remedy for a host of problems. According to the Philharmonic, sleeping tablets can be replaced by Mahler’s No.10 symphony, and constipation relieved by a little Brahms’ Symphony No.1 (First Movement, of course).
Audi create an ipad controlled scaletrix installation, this is brillent piece of brand building to promote the newA4. Audi took inspiration from the gaming industry. Showcasing the very personal experience of the car’s road handling capability to a mass audience, they built a toy racetrack with miniature custom Audis, that could be controlled by iPads. The tablets connected to an in-car camera, allowing the gamer to experience the driver’s perspective. This was an innovative and interactive way to help the driver experience something simultaneously through digital and physical mediums.
Orange France created realtime personal videos of influenceal intergram users. To demonstrate its capabilities, showing that the network wasn’t simply an abstract promise. They pulled photos from Instagram and displayed them instantaneously on the other side of the globe, in an actual gallery in Los Angeles. Feedback from people in the gallery was then recorded and sent back to the owners of the original photos. The exercise showed the potential of the high-speed network in a real-world setting,