A ballsy campaign from Windows mobile, challenging people to do tasks on their phone, the  ”I’ve got $100 that says your smartphone will get #smokedbywindowsphone” is a campaign which could pay off for them,  I really like they even post the challenges they lost   http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2012/01/10/i-ve-got-100-that-says-your-smartphone-will-get-smokedbywindowsphone.aspx