Stats: TV Ads don't work with the 16 to 29

A TV Ad will only lift in share of choice among 16 to 29 was 4.6 percentage points in 2011, compared with 1988, when the lift was 10.5 points. see mroe about it  http://m.adage.com/article?articleSection=mediaworks&articleSectionName=MediaWorks&articleid=http%3A%2F%2Fadage.com%2Fmediaworks%2Farticle%3Farticle_id%3D232163